A Plus Size Model Leads A Fashion Campaign In Pakistan
For the first time, a fashion brand has introduced new clothes for plus size women
'Khaadi' introduced new clothes for chubby women and raised the promotional campaign with a plus-size model.
This is the first time in Pakistan that a plus-size model has been featured in a famous clothing brand's promotional campaign. Now fashion brands have been promoting older women, including dark complexion, to promote their clothing.
Like other countries, Pakistan has been witnessing a positive change in the fashion and showbiz industry for the last few years, and now women of different skin tones are seen walking in fashion shows.
Khaadi is also being praised for showing plus-size models in a promotional campaign and introducing elegant outfits for chubby women.
Earlier, the same brand had also made Turkish actress Esra Bilgic aka 'Halima Sultan', as a part of its promotional campaign.