A Plus Size Model Leads A Fashion Campaign In Pakistan

For the first time, a fashion brand has introduced new clothes for plus size women

A Plus Size Model Leads A Fashion Campaign In Pakistan

'Khaadi' introduced new clothes for chubby women and raised the promotional campaign with a plus-size model.

This is the first time in Pakistan that a plus-size model has been featured in a famous clothing brand's promotional campaign. Now fashion brands have been promoting older women, including dark complexion, to promote their clothing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Khaadi (@khaadi)


Like other countries, Pakistan has been witnessing a positive change in the fashion and showbiz industry for the last few years, and now women of different skin tones are seen walking in fashion shows. 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Khaadi (@khaadi)


Khaadi is also being praised for showing plus-size models in a promotional campaign and introducing elegant outfits for chubby women.
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Khaadi (@khaadi)


Earlier, the same brand had also made Turkish actress Esra Bilgic aka 'Halima Sultan', as a part of its promotional campaign.

Plus sized model appreciation


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