CokeFest To Celebrate Pakistan's First Ever Digital Music Festival
CokeFest Is Going Virtual This Year
2020 has been a tough year for everyone involved in the news and entertainment industry, as well as event planners. Due to the ongoing Coronavirus pandemic, numerous events around the world have been postponed indefinitely. CokeFest is one of them.
CokeFest has decided to go digital this year. The festival won't have the glamour of food this year but it has decided to opt for the next best alternative, and that is a virtual music festival, amidst the COVID19 outbreak in the country.
Coca-Cola is planning to launch Pakistan’s first-ever digital music festival, the CokeFest 2020, in a new and unique way.
While the spread of Covid-19 posed a complete halt to organizing live events or large public gatherings, Coca-Cola took the initiative to conceptualize a disruptive digital event for music lovers around the country by collaborating with Patari, being a popular online music streaming platform in Pakistan, and Tapmad, Pakistan’s leading on-demand video streaming platform, to create a unique virtual experience offering engagement, musical performances and much more as a two-way interactive experience.
The three-day event is scheduled to go live on November 20th and will continue till November 22nd, 2020. The good news is it will be free for all to attend.
The list of musicians also includes the child prodigy 9-year-old Pakistani rapper Kaky Thou$and and the immensely talented Natasha Baig following a line-up that is oozing with talented artists. Some of the other brilliant acts include Sirine Jahangir, Shamoon Ismail, SomeWhatSuper, Young Stunners, ESharp, Abdullah Siddiqui, XPolymer Dar, and veteran rock star Ali Noor, who has a surprise in store for all.
“Coca-Cola is disrupting the new normal by creating a virtual event enabled through the latest technologies. With CokeFest 2020, we wanted to avoid large gatherings whilst still keeping the spirit of music alive. So we brought some of the best musical talents in Pakistan together with the country’s leading tech companies, to bring you a virtual experience that feels as close as possible to attending an actual musical concert.” - Fahad Ashraf, GM Pakistan, and Afghanistan at The Coca-Cola Export Corporation.