Model Maha Tahirani Criticizes Fairness Creams For Promoting Colorism

Fair Creams Have Come Under Fire

Model Maha Tahirani Criticizes Fairness Creams For Promoting Colorism
Maha Tahirani

Model Maha Tahirani has a lot to say about fairness creams and the message they convey. She poured her heart out on social media and lambasted fairness creams for promoting a culture of colorism.

Maha Tahairani is a new rising star in the fashion and showbiz industry of the country and turned down a fairness cream rebranding campaign at the beginning of her career. 

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The model expressed her feelings regarding the usage of fairness creams and advised people to feel comfortable in their own skin in an emotional and lengthy message on social media.

Taking to Instagram, the model posted a photo with the following caption:

"Growing up a dusky girl shouldn’t have been as hard as it has been considering I was born and raised in a country where the masses carried the same BROWN color as me."

Model Maha Tahirani Criticizes Fairness Creams For Promoting Colorism

She added:

"I was brain-fed into believing my color was far from the standard of beauty, and I blame the trending product adverts promoting a specific color as beautiful. I can only imagine the amount of time it took for me to heal from the shackled criteria and I was fortunate to regain confidence."

Maha Tahirani expressed how she was recently approached by a fairness cream for an advertisement but she turned them down. 

"Recently I was approached by a fairness rebranding agenda. I dropped it, but I couldn’t resist mentioning how it sent chills down my spine. Here’s what I found problematic about them trying really hard to take on board a dark/dusky model. Their desperate attempt to hire a dark girl was, to say the least saddening. It is appalling how its thought that hiring a dusky girl will do damage control to years of colorism that has been promoted."

Maha didn't hold back any punches and laid into the capitalist opportunists by saying.

"It took them years to recognize the masses of their target audience. Let me mention that there’s no going back from the skin bleaching, hating your color dilemma “fair is pretty” agenda created."

Model Maha Tahirani Criticizes Fairness Creams For Promoting Colorism

Maha continued her post by saying:

"Being a first-hand sufferer I take it upon myself to shut colorism and never promote anything that creates a standard and shadows our young minds."

She concluded by saying:

"This country is one of diverse colors, and let nobody ever tell us what ‘BEAUTY’ looks like, because let this be clear once and for all, beauty has no color, gender, state or country. Let’s let our country free from the shackles our women have suffered for ages. SHAME, if any such thing is ever raised or promoted in my beloved country."

 
 
 
 
 
 
 
 
 
 
 
 
 

Growing up a dusky girl shouldn’t have been as hard as it has been considering I was born and raised in a country where the masses carried the same BROWN colour as me. I was brainfed believing my colour was far from the standard of beauty, and I blame the trending product adverts promoting a specific colour as beautiful. I can only imagine the amount of time it took for me to heal from the shackled criteria and I was fortunate to regain confidence. Recently I was approached by a fairness rebranding agenda. I dropped it, but I couldn’t resist mentioning how it sent chills down my spine. Here’s what I found problematic about them trying really hard to take on board a dark/dusky model. Their desperate attempt to hire a dark girl was to say the least saddening. It is appalling how its thought that hiring a dusky girl will do damage control to years of colourism that has been promoted. It took them years to recognise the masses of their target audience. Let me mention that there’s no going back from the skin bleaching, hating your colour dilemma “fair is pretty” agenda created. Being a first hand sufferer I take it upon myself to shut colourism and never promote anything that creates a standard and shadows our young minds. This country is one of diverse colours, and let nobody ever tell us what ‘BEAUTY’ looks like, because let this be clear once and for all, beauty has no colour, gender, state or country. Let’s let our country free from the shackles our women have suffered for ages. SHAME, if any such thing is ever raised or promoted in my beloved country. #ENDColorism #PakistanZindabad #LetWomenBe ft this image, that is if not an accurate, the closest depiction of what I feel! #MahaTahirani

A post shared by Maha Ishaq Tahirani (@mahatahirani) on

Recently, model turned actress Amna Ilyas also raised her voice against colorism in Pakistan and urged her fellow colleagues to stop endorsing fairness creams.

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