Pakistan’s First Ever Virtual Fashion Show Is Here

Spearheaded by Frieha Altaf of Catwalk, the three-day fashion show is dedicated to the COVID-19 frontline workers.

Pakistan’s First Ever Virtual Fashion Show Is Here
Pakistan’s First Ever Virtual Fashion Show Is Here

The outbreak of the coronavirus pandemic has put a halt at all events that require public gatherings. This means that this year we will be witnessing a decline in the number of movie premiers, concerts and festivals.

Another industry that has been affected by the pandemic is the fashion industry as almost all fashion shows that were supposed to be held this year have been cancelled. Pakistan’s fashion industry too called off its annual three-day fashion shows that are held in Lahore and Karachi.

However, while shows are cancelled, fashion is not.

Frieha Altaf of Catwalk Event Management has organized Pakistan’s first-ever three-day virtual fashion show that began on June 5th. Titled ‘Catwalk Cares’, the fashion show is dedicated to the frontline workers of COVID-19.

In a press release, Altaf said “We were all prepared to proudly present Pakistan's first ever virtual fashion week when the tragic air-jet disaster occurred which left the whole nation shaken. I felt there was no alternative but to postpone the event to pay respect to all those passengers and crew who tragically lost their lives that day including one of the brightest and promising supermodels, Zara Abid.”

Zara Abid was in the ill-fated Pakistan International Airline’s flight 8303 that crashed near Karachi airport on May 22, killing 97 of its 99 people aboard.

The first day of the fashion show saw designers Amir Adnan, Huma Adnan, Khaadi, Maheen Karim, Nida Azwer and Shamaeel Ansari showcase their collection.

The second day roster includes Khadija Shah, Ali Xeeshan and Sania Maskatiya among others.

The show is being aired on Catwalk’s digital platforms and its media partner Geo Entertainment’s YouTube channel.  

You can view Day 01 of the show here: