Paris Fashion Week Kicks Off Online
First-ever Virtual Paris Fashion Week Kicks Off
The global Coronavirus pandemic has hit the fashion and entertainment industry very hard, with moviemakers forced to push back the release dates of their movies due to lack of production, and designers forced to resort to virtual fashion shows to showcase their talents.
Similarly, the Paris Fashion Week, which is a series of designer presentations held biannually in the fashion capital of the world, Paris, kicked off online amid the Coronavirus pandemic.
The French Fashion Federation was previously forced to cancel the July shows for menswear and haute couture. Now the Federation has organized an online show instead.
Luxury brands such as Chanel, Dior, and Hermes are all set to showcase their new fall-winter couture collections online this week, with pre-recorded audio and live streaming shows. The first day of the online show saw Dior bringing in Italian director Matteo Garrone, known for his films Gomorrah and Dogman, for its haute couture collection.
The French Fashion Federation said:
“The federation decided this spring that because of social distancing guidelines, Paris Fashion Week — famed for its 25-centimeter (9-inches)-a-bottom seating allowances — would skip in-person shows for a season, and return to normal, or, at least a new normal, in September, barring a second wave. Chanel is live-streaming its couture show Tuesday after piloting such an approach in its Cruise collection in June. Hermes is presenting its show as a digital “experience” on two separate days, one streamed live and the second time as a video replay,”
The Paris Fashion Week is part of the global "Big 4" fashion weeks, the others being held in London, Milan, and New York. It is being live-streamed through a digital platform.