PEMRA In Hot Waters As Social Media Lambasts Pakistani Drama Over Indecent Content
Vulgarity Reigns Supreme In Pakistani Dramas As PEMRA Remains Silent
The Pakistan Electronic Media Regulatory Authority (PEMRA) has come under the firing line once again for allowing immoral and indecent content to air right under its nose. Social media users have made their feelings heard on Twitter and other platforms as they denounced the regulatory authority over its failure to take action and curb such content from airing.
The outrage is over certain Pakistani dramas which people believe are promoting immorality and indecency through this content. Earlier in January, PEMRA issued its warning, calling on channels to respect the country’s existing media guidelines and refrain from airing content that does not depict a “picture of true Pakistani society”.
Once again in September, PEMRA banned a few Pakistani dramas from airing which the courts later overturned. Among them was Pakistani drama, Jalan.
It seems that television channels are failing to adhere to the guidelines and PEMRA is facing the full brunt of the social media backlash. The latest uproar is over a video clip from a drama serial that has gone viral on social media.
In it, the veteran Pakistani actress Hina Khawaja Bayat talks about how she got her promotion. Her dialogue goes like:
"I used to give a ‘hand job’ to my boss two times a day. To a man who is about 20 years older than me to get the promotion."
Calls for banning such content became a top Twitter trend after users protested against what they called obscenity. Social media users are outraged over the kind of obscene content these Pakistani dramas come up with, and how PEMRA fails to take notice of it. They want PEMRA to walk the talk.
However, it is to be noted that the video clip has been taken from the web series Churails that is a property of Zee5. It is an Indian production that has not been showcased in Pakistan on any medium. Hence, PEMRA cannot be pointed fingers at here.
That did not stop furious social media users to lambast PEMRA over its 'failure to stop obscene content' from airing.
People are extremely unhappy and are venting on Twitter.
In Pakistan TV Channels are promoting nudity.— Rimsha Javaid ???????? (@Its_Rimsha) October 5, 2020
The Prophet Muhammad (SAWW) said:
Haya & Emaan
Lose One Lose Both#پیمرا_فحاشی_ختم_کرو
People remembered the wonderful dramas of the 80s and 90s and reminisced about the good times.
I’m for this 100% plz do so bring back the shows and tv of 80s and 90s which made Pakistan famous. #پیمرا_فحاشی_ختم_کرو— Aysha Khan (@K88Ash) October 4, 2020
The prevalent rampant trend of airing quite bold themes in the Pakistani drama industry has resulted in massive public complaints and PEMRA has had to take strict action before as well. People believe that such content is promoting vulgarity and is not in keeping with Pakistani culture and values.
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