Vicky Kaushal, Neha Dhupia To Ishaan Khattar, Bollywood Celebs Promote Big B’s Gulabo Sitabo
The movie is all set to release on Amazon Prime India on June 12
The coronavirus pandemic has brought the entertainment industry to a standstill world over. Movies that were under production have been halted and the ones that were slated to release in cinema halls nationwide have to now look for digital avenues to release.
The health crisis shut almost all cinema halls across the world, barring some drive-in cinemas allowed to operate under the set guidelines by the respective governments.
While we no longer will be able to enjoy viewing movies of our favorite celebrities on the big screen, the good news is that we won’t have to wait in line to get tickets.
Production houses are now releasing movies on online streaming platforms, such as, Netflix and Amazon Prime and the latest movie slated to make its worldwide digital premiere is Amitabh Bachchan and Ayushman Khurrana starrer Gulabo Sitabo.
The Shoojit Sarkar directorial will release on Amazon Prime India on June 12.
To promote the movie, Bollywood celebrities from Vicky Kaushal, Neha Dhupia to Ishaan Khattar are turning to their social media platforms and taking part in a fun tongue twister challenge.
It all began when Big B himself nominated celebrities and wrote"bas 5 baar bolna hai yeh tongue twister. (You only have to say this tongue twister 5 times)"
With promotional events hosting the cast and media under one roof being out of the question due to the global pandemic, social media platforms and the support of the film fraternity is the new way of promoting movies.
Viewing movies on digital platforms is the ‘new normal’ and Bollywood movies that have already graced our small screens include Thappad and Angrezi Medium.